Simone Banna

Simone Banna is a marketing and commercial strategy executive with more than a decade of experience across sports, entertainment, media and technology. Her background spans brand strategy, strategic partnerships and new business development.

Banna began her career at the NBA, where she spent five years working on digital media partnerships, marketing and new business initiatives. At Twitch, she helped build the platform's sports business, developing programming and partnership strategies that expanded its presence beyond gaming. Her work included an NBA partnership that generated more than $5 million in revenue within its first season.

She later held brand partnerships leadership roles at MoonPay and Klutch Sports Group, where she developed partnership strategies connecting brands, technology and talent.

Banna earned a bachelor's degree in public relations from the University of Georgia.